Developments News

Fourways’ Design Quarter to upgrade and reposition itself as a niche retail offering

An artist's rendering of Design Quarter in Fourways.

Investec Property Fund’s 24 570m2 mixed-use development in Fourways, Design Quarter, is undergoing an upgrade to reposition itself as a niche lifestyle centre focused on home, dining, leisure, and convenience.

The expansion of marque retailers to a more holistic offering will provide customers with a shopping experience that is convenient, accessible, safe and enjoyable,” says Darryl Mayers, Joint Chief Executive Officer of Investec Property Fund. “The ethos behind the upgrade has been to create a space that is carefully curated, bespoke and connected to Design Quarter’s clientele.

Launched in 2005, Design Quarter is situated on William Nicol Drive, acting as the gateway to the greater Fourways node, it is located in a secure, access-controlled precinct.

The hand-picked tenants, who have been selected on their ability to bring an innovative experience, include Cielo, one of South Africa’s leading online furniture and homeware retailers, who recently launched their flagship 1,300m2 store and @home, with their Design Quarter iteration the largest outlet within the group’s Gauteng collection. European high-end kitchen manufacturer Fabri, Iconomy Design Experience and the relocation of Mr Price Home complete the substantial category offering.

The reconfiguration has also facilitated the creation of a Food Street. The double-volume industrial design concept will create a food area that spills out onto an outdoor piazza strategically positioned alongside the recreational offering of The Golfers Club and TREK Bikes. This north facing, open-air zone is unique in the local shopping area with a child-friendly piazza. This will serve as the heart of the entertainment area with greater pedestrian access, landscaping, living sculptures and a water feature.

Boosting the dining options will be Bootleggers, one of Cape Town’s most recognised and exciting coffee and eatery brands with existing restaurants migrating to the piazza precinct, including Lupa Osteria.

Convenience retailers include Checkers’ new concept store, Checkers’ Liquor and Checkers’ Petshop Science, along with a pharmacy offering as well as Samsung.

The first phase of the redevelopment is due for completion during August 2022 and the final project is scheduled for completion mid-2023. Award-winning MDS Architecture, are bringing their expertise to the upgrade.

Circulation and flow will be improved with greater accessibility and connection between the parking area and the stores,” says Sean Pearce, partner at MDS Architecture. “New lifts and escalators have been strategically positioned to enable shoppers’ direct access into the piazza and improving the flow and the experience for the customers.”

This refurbishment could not have come at a better time. The trend towards home improvement gained traction during the Covid-19 lockdowns, providing the perfect context in which to revisit the roots of this landmark building. The updated design and carefully curated tenants will establish Design as a retail leader,” concludes Pearce.