Mallcomm expands into SA through partnership with Liberty Two Degrees

Eastgate Shopping Centre.

Retail proptech company, Mallcomm, has signed its first partnership in South Africa with Liberty Two Degrees (L2D) to create a bespoke digital tenant-engagement platform for the REIT’s retail portfolio.

With a pilot implementation at Eastgate Shopping Centre in Gauteng, Mallcomm’s proprietary technology will be used by L2D to connect its entire community by integrating customers, tenants, and other stakeholders into one centralised app-based platform.

We are thrilled to be expanding in Africa with one of the leading South African REITs”, said Michelle Buxton, CEO of Mallcomm. “Liberty Two Degrees is an established real estate company that has a strong portfolio of assets, and it is becoming renowned for its pioneering ESG work in the sector which aligns closely with Mallcomm’s ESG objectives. We are very excited to have been selected by them to roll out digital engagement and to deliver the next phase of evolution at their renowned retail destinations to create a better, personalised experience for their customers and the surrounding communities”.

From a personal perspective, as a South African, I have always had a desire to be able to go back to my roots and support the employment and growth in my native country, so I am thrilled to be able to bring my experience from thirty years working in global real estate back to South Africa. Having established a Mallcomm office in South Africa, we are looking to grow our mandate and Liberty Two Degrees represents a significant step in our journey to doing so.”

Amelia Beattie, Chief Executive of Liberty Two Degrees, said: “We believe in making sure that the physical environment lives alongside the digital environment and to use the improved insights into the performance of our assets to give us the confidence to make real-time data-driven decisions. This ensures that we not only perform better and are able to report seamlessly but can also be used in the development of actionable steps that will improve processes and optimise results, along with improved engagements with tenants and eventually customers”.

“We envisage a future where we collaborate with our tenants to ensure that they thrive when operating within our malls and that the customers in our malls experience enjoyable moments, because they are in a safe space and have been provided with all the relevant information needed to ensure a great shopping experience. With the 6-months pilot launching in January 2022, we look forward to working closely with Mallcomm to create a tenant-engagement platform which provides an elevated tenant experience, and to later explore developing a customer-engagement platform with them.”