Waterfall’s latest high-rise residential development, The Mix Waterfall, is approaching sales of R200 million with buyers originating from South Africa, Botswana, Dubai, and Zimbabwe.
These sales are remarkable considering The Mix was launched in July this year during the height of the last wave of the Covid-19 pandemic and various lockdowns experienced in Gauteng at the time.
In a highly competitive residential market, this success lies in The Mix Waterfall’s prominent position and location, affordable price-point, exceptional product offering and an unrivalled lifestyle through studio, 1- and 2-bedroom apartments ranging from R999 000.
The buyer profile comprises of a mix of investors and first-time buyers with the most popular units having been the one-bedroom options while the two highly desirable penthouses sold in the first two days. Due to the demand across all unit types, Attacq and joint venture partner, D2E Properties, introduced 24 newly designed 2-bedroom and 2.5-bathroom duplexes and 12 curated penthouses with larger balconies and two parking bays.
“The success is a testament to the fact that this development provides a convenient around-the-clock lifestyle that residents within Waterfall thrive on. It’s no surprise that aspiring professionals would want to make this their home with sweeping views from Johannesburg to the Magaliesburg mountains,” says Robin Magid, founder and director of D2E Properties.
Comprising 18 facilities within one secure address, residents will have access to active zones, an infinity pool, wellness studio, movie amphitheatre, fitness and walking trails, a deli, and co-working spaces to name a few.
“We believe that the high sales volumes are due to the combination of a desirable product and the revolutionary online platform configured to accommodate buyers during the Covid-19 pandemic,” added Magid.
Investors and buyers alike are excited about the tech-living features of the development and the convenience of living adjacent to the iconic Mall of Africa. In addition to the convenience, residents will have access to The Mix Passport, which is a dedicated app that will give residents access to range of concierge services.
Giles Pendleton, Attacq’s Chief Development Officer says that high-rise living is a sustainable alternative to the footprint of freestanding homes. “We have seen a move in real estate from large houses (and the accompanying maintenance) to a lock-up‐and‐go solution. More and more people are starting to look towards an apartment-style environment that gives access to a myriad of facilities right on their doorstep.”
Tailored for country’s emerging young talent, The Mix’s proximity to the HQs of many blue‐chip companies makes it the ideal location for up-and-coming professionals looking for the lock up and go convenience and world class amenities.
Upon completion the mix will comprise of 391 furnished micro apartments coupled with laundry, pool deck, bar, gym and yoga studio, restaurant, and flexible workspaces.