Estate developers, Collins Residential and senior living developer and operator, Auria Senior Living, have concluded a landmark deal that will give rise to a senior living community at Zululami Luxury Coastal Estate on the shores of Sheffield Beach on KwaZulu-Natal’s North Coast.
Director Murray Collins of Collins Residential, says that welcoming Auria Senior Living onto the North Coast will have “a catalytic impact beyond Zululami’s borders. We are extremely proud of this provincial coup, and we welcome Auria with the same vigour and dynamism with which the new generation of active seniors’ approach and enjoy life”.
With a total investment estimated at R1 billion, this is the first foray for Auria Senior Living into the KwaZulu-Natal market and the outcome of five intensive years of research to identify a suitable environment and like-minded partnership.
“Auria’s incredible reputation and quality delivery will contribute to the growth of the greater North Coast footprint. Investment potential within KZN will also be significantly enhanced, and this is certainly a positive indicator for future investment opportunities within South Africa” comments Collins.
The company has established a trusted reputation for the development, ownership, and management of a sizeable and prestigious portfolio of internationally acclaimed continuing care senior living communities in South Africa. The success of their international award-winning flagship community, San Sereno in Bryanston, Gauteng is testament to Auria’s commitment to ensuring residents: “Enjoy their best quality of life, every single day,” CEO Barry Kaganson comments, describing this sentiment as core to the ‘The Auria Way’.
Auria Senior Living’s community, Coral Cove within Zululami, will consist of a wide range of intentional and beautifully designed residences, an engaging lifestyle and superlative wellness and care offering – all on par with leading international retirement communities. Living options will include independent living (freestanding houses and apartments), tailored assisted living accommodation and extensive dining, recreation, and hospitality services, as well as specialised care facilities.
Stressing the importance of choice, Kaganson says: “We put our resident’s lifestyle needs at the forefront, respect their choices and are on hand to provide advice, care and support as required. An appreciation of personal preferences, interests and backgrounds means that our residents and their families choose how they want to live, and we will support them.”
Additional bespoke facilities enhancing the community include a heated swimming pool, air-conditioned cinema, entertainment facilities, a top-tier restaurant, coffee shop, fully equipped Wellness Centre, Care Centre and more.
The extraordinary Zululami landscape and lifestyle is integral to the overall offering. Here, all residents enjoy a lifestyle which centres around luxurious yet relaxed coastal living within a rich sub-tropical indigenous landscape that boasts iconic facilities for all to share in. On the appeal and market sentiment specific to Zululami’s latest offering, Murray Collins holds that, “This is a high-end product that will attract locals and foreigners seeking senior living in an unparalleled location. The Auria community will offer an extraordinary level of development, service, hospitality, and care. Coupled with access to Zululami’s magnificent environment, the sublime KZN climate, our prized beaches, bush, sporting, cultural and tourism drawcards, this will be, without doubt, the most desirable place to spend one’s finest years.”
Being positioned right on the shores of the North Coast’s warm Indian Ocean puts Auria Senior Living into a league all its own. Direct beach access to Christmas Bay and Sheffield Beach through Zululami and Collins Residential’s neighbouring Seaton Estate alone, is a major attractor. “We’re unaware of any other development of this nature in South Africa, or indeed globally, with a location as exceptional,” comments Kaganson. “The majority of residences and recreational areas within Coral Cove will have magnificent sea views. Research shows that coastal living has many life-enhancing advantages. The Auria community will have beach access and moreover simply entrenches the fact that the North Coast is currently a highly desirable location” he concludes.
“The ecology of any healthy community must accommodate every stage of life and support the full spectrum of family living. The natural synergy and a shared vision between Collins Residential and Auria Senior Living therefore makes for a ideal partnership, “With multi-generational living as a cornerstone of the Zululami ethos and with Auria’s substantial commitment and investment into the Estate’s third and final phase, Auria Senior Living’s community enhances this dynamic at Zululami, seamlessly closing the generational circle” says Collins.
“The Auria team have conducted extensive global research and bring the highest level of international best practice to senior living. Their sophisticated, trusted product perfectly aligns to the Zululami masterplan. This high-end, seamlessly integrated offering will set the gold standard in multi-generational estate living. Auria Senior Living offers the best that the world has to offer, and we couldn’t have found a better partnership to complete our vision.”
Zululami is in the final stage of development, with only 60 land opportunities left and all civil infrastructure due for completion by November 2021.
The North Coast’s supply of retirement opportunities is in short supply while demand continues to increase, and the Auria offering will no doubt be a most welcome compliment to the area.
“Many people are opting for active ageing instead of retirement – which is becoming something that our parents did. In the U.S., 72 is now considered middle-aged. Collins Residential believes in the importance of remaining active and engaged in one’s later years, and therefore Auria Senior Living is an ideal fit for the community at large,” concludes Collins.
Auria Senior Living will commence sales at Coral Cove in early 2022.