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Growthpoint begins construction on R140m Kent La Lucia

An artist's impression of Growthpoint's Kent in La Lucia, KZN.

Growthpoint Properties has commenced construction of Kent La Lucia, its first greenfield sectional title residential development in KwaZulu-Natal.

Adjacent to the landmark upmarket 37 000m2 La Lucia Mall, the R140 million apartment project will create a vibrant mixed-use lifestyle with amenities that include shopping, dining, a park, a gym and more – all within walking distance.

The market’s response to Kent La Lucia has surpassed expectations with approximately 90% already sold with only a handful of units still available.

The response from buyers has been tremendous, which confirms that the Kent answers a genuine demand for modern, quality residential accommodation for young professionals in the area. We are confident it will enhance its surrounding neighbourhood and contribute to the great local lifestyle” comments Kobus Blom, Growthpoint’s KwaZulu-Natal Regional Development Manager.

Kent La Lucia’s apartments are being built in a standalone ten-storey building alongside the mall. With the entire development’s construction scheduled for completion in November 2022, construction of the building’s first three levels of the above-ground parking deck will be completed in early 2022. Following this, the building will rise with one floor being completed each months over a seven-month period.

The user experience of each apartment was carefully considered for the overall development.

One of the main drawcards of Kent La Lucia is that 90% of its one- and two-bedroomed apartments have sea views. It offers secure parking, card access control, an entertainment area with a swimming pool, pet-friendly ground-floor apartments with dedicated gardens, and SMEG appliances. Furthermore, Kent will feature lobby cubicles where residents can collect their shopping from selected La Lucia Mall stores, managed by on-demand shopping service OneCart.

The public La Lucia Park is alongside Kent, complete with an equipped kids’ playground, outdoor gym, and relaxing benches. Virgin Active La Lucia is also right next door, and The La Lucia Mall Tennis Club is adjacent to both the mall and the La Lucia Library.

As a leader in green building, Growthpoint adopts a green development ethos backed by the extensive expertise that it brings to all its projects. For Kent, this includes using low VOC paint coatings and cost-effective energy-efficient light fittings. The building will also have a dedicated generator to power apartments in the case of load shedding.

Growthpoint and its contractors seek to create jobs and skills, with the construction of Kent deriving approximately 500 job opportunities and will support 30 local SMME’s. The development of Kent prioritizes contracting employment and services from the local community wherever possible.