Towers Main, the landmark inner-Johannesburg mixed-use development, has taken home a duo of awards at SAPOA’s recent Property Development Awards for Innovative Excellence.
Co-developed by Atterbury and Ithemba Property, Towers Main won the mixed-use category as well as the prestigious overall transformation award.
The awards were announced online honouring outstanding contributions to the local built environment. They celebrate exceptional design quality and honour developments with positive impacts on our cities and towns. Atterbury has been a regular recipient of these accolades over its twenty-seven years of delivering excellence in property development, investment, and asset management in South Africa and internationally.
Towers Main is the redevelopment of a mothballed thirty-storey 1970s building in Johannesburg’s CBD which has resulted in a mixed-use development featuring affordable residential units, banking offices for ABSA, and activated lobbies complete with a coffee shop. There is also a public art gallery, creche, and piazza with bleachers overlooking the ABSA precinct.
The development features nine office levels and nineteen residential floors with studio, one- and two-bedroom apartments. The clubhouse on level fifteen boasts a business centre, gym, and children’s play area, all with breath-taking views of the city. The building has been visually transformed externally, with the painted façade’s vortex patter adding a vibrancy to the city’s skyline.
The vision behind the redevelopment, which has extended the lifespan of this landmark building – one of the ten tallest on the Johannesburg skyline – was to create an inclusive and multifunctional neighbourhood in keeping with new urban trends.
Towers Main was developed for Divercity Urban Property Fund. The substantial investment in inner-Johannesburg has furthered Divercity’s purpose to renew and re-energise South Africa’s urban centres by developing unique inner-city precincts. Divercity’s key shareholders and stakeholders are Atterbury Property and Ithemba Group Investments, and its cornerstone investors are RMH Property and Nedbank Property Partners.
Armond Boshoff, CEO of Atterbury South Africa, says: “Towers Main was designed to change lives for the better, and we are thrilled that SAPOA has recognised its transformational impacts. It has brought new life back into the Johannesburg CBD, enabling people to live closer to where they work and helping them save precious time and a fortune in transport costs. It contributes to addressing the city’s housing backlog and gives people all the amenities that they need and want to enjoy quality of life. Winning these awards from SAPOA is indeed a great honour. It is a testament to the exceptional quality of the team we have at Atterbury and the distinctly successful developments we deliver.”