Buying or selling properties will frequently comprise of the largest financial deals of most investors’ lives but with so much at stake in a single transaction, stakeholders need to become familiar with the full range of market opportunities.
This is according to Lead Auctioneer and Director of High Street Auctions, Joff van Reenen, who says that in his experience, even seasoned investors sometimes believe the old myths about property auctions.
“The fact is that auctions are the most transparent way of buying or selling anything including real estate and the only way of ascertaining true market value, but people often find auctions intimidating because they don’t understand the process and over the years several myths have become ‘truisms’ that are in fact the furthest thing from correct” he says.
“As an auctioneer I find myself constantly answering questions from the public about auctions and the sales process, and after more than twenty-five years in the industry two things are abundantly clear”.
“The first is that there’s a genuine desire for knowledge among consumers, and the second is that certain auction myths crop up repeatedly. This stubborn handful seems to have become entrenched in common lore and needs to be debunked once and for all”.
Van Reenen busts the real estate auction myths that most frequently cross his desk:
Myth # 1: buying a property at auction is taking advantage of someone else’s hardship
High Street Auctions have been in business for more than a decade and during this time, property funds, corporates, multinationals, and private investors have comprised of approximately 95% of the company’s client base.
The notion that all real estate auctions consist only of distressed properties is wrong. Bank instruction sales, even in the current economic climate, are a tiny percentage of the overall business.
The main reason the real estate industry is now dominated by the private business sector is the speed of which property auctions can translate bricks and mortar into liquidity in a transparent manner at a market-related value. From a fiduciary perspective, it also ticks all the boxes for corporate buyers and sellers.
Myth # 2: if a property is on auction, there is something wrong with it
The origin of this myth seems to be linked to myth # 1, specifically that property auctions comprise of distressed properties and distressed properties must by virtue of being repossessed, also be in a state of disrepair.
Besides the inherently faulty logic of that statement, property investors’ needs differ greatly and by far most real estate sold at auction is on par with or in fact superior to the fixed assets offered by traditional brokers.
However, history has shown repeatedly how particularly in the residential sector, as with dazzling works of art, spectacular feature homes on auction frequently achieve equally spectacular results for their owners, many of whom arrive on auctioneers’ doorsteps disillusioned after months or even years of disappointing experiences with traditional brokerages.
In certain upmarket residential areas where greenfields land is scarce, there is also demand for old, unrenovated houses on good plots that are bought to be stripped to basic shells and enlarged or torn down totally for redevelopment.
The bottom line is experienced auctioneers understand their markets and service them, offering buyers everything from warehouse shells for personalised retrofitting to move in-ready mansions overlooking the beach.
Myth #3: sellers must sell, regardless of price
A licensed, professional auctioneer will guide real estate sellers through the process ahead of time to set realistic market-related target reserve prices on properties, as well as the channels to safeguard assets should market appetite does not measure up on the day.
The seller is protected under the conditions of sale, which usually include that the property will not be sold if the reserve price is not met. This mitigates the seller’s risk in the auction process. The final hammer price will, however, still be presented to the seller for consideration if the reserve is not met on auction day.
Reputable specialist real estate auctioneers’ engagement procedures with sellers aim to establish a competitive reserve appraisal during the evaluation and assessment process which generally negates the possibility of not achieving the required price at the auction.
Myth #4: auctioneers compete with traditional estate agents
Reputable real estate auctioneers are broker advocates, not competitors. Collaborations on desirable properties are welcomed and referral fees are usually offered for working together towards the success of an auction.
The aim is client satisfaction. Sellers working with traditional brokers can ask to discuss their options with specialist auctioneers, just as brokers who believe their mandate properties are good candidates for auctioning are welcome to get in touch as well.
Myth #5: if I buy property at auction, I buy sight-unseen without a viewing
High Street Auctions advise all prospective buyers to conduct physical inspections or viewings of properties prior to auction (legal conditions permitting, such as those that fall under the South African government’s Disaster Management Act). All reputable auctioneers offer this service to clients.
Since the inception of the Covid-19 lockdown, however, attempting international or even cross-country travel has become increasingly onerous for prospective investors, while others have chosen to minimise exposure risk to their families and only venture out in public when necessary.
Myth #6: auctioning real estate is the avenue of last resort
If this is true, why are record prices for collectibles, sundry movable assets and real estate consistently set at auction rather than through private or broker sales?
This myth is a hangover from decades ago when auctions were deemed the easiest way to dispose of distressed assets, but the industry has undergone an evolution, including sector specialisation. It now serves myriad clients including listed companies with vast fixed asset portfolios that are regularly updated.
In a nutshell, the transparency of the auction model means real estate prices are dictated by bidder demand, making it the only transactional method by which a seller can realise value exceeding that which was initially set.
