The co-owned malls of Liberty Two Degrees were recently awarded a considerable number of Footprint Marketing Awards by the South African Council of Shopping Centres (SACSC).
The awards recognise exceptional shopping centre marketing, innovation, and creative achievements coupled with economic success and excellence within the local property industry. The annual Footprint Marketing Awards which attract hundreds of industry players were held via Zoom on the 16th of November 2020.
“Our malls are positioned as an experience in and of themselves. We remain focused on continuously improving the quality of our malls and introducing innovative and unique experiences that attract tenants and shoppers to our spaces” commented Jonathan Sinden, Chief Operating Officer of L2D.
“This is achieved through the strategic implementation of initiatives which are centred around our building blocks of; Smart Spaces, which aims to create smart environments that integrate technology to enhance the customer and retailer experience as a strategic growth area, Good Spaces that are positioned to transform the retail industry in an environmentally sustainable manner, Interactive Spaces that provide an interchange of ideas and experiences within the malls and Safe Spaces which underpin our building blocks with the aim to ensure the mall environments hold the highest standard of safety and security for tenants and shoppers. We are excited about these awards as they prove that we are making great progress against our strategic objectives”.
In total, L2D malls collected five Gold Footprint Marketing Awards for its iconic Sandton City, also taking home eight Silver and nineteen Bronze awards across thirteen categories respectively for its portfolio.
Heloise Mgcina, Marketing Executive at L2D comments, “We are pleased to have delivered on that requirement and stand very proud of how our malls have performed at this year’s Footprint Marketing Awards which are held in high esteem. We pride ourselves in all our marketing initiatives, which are implemented through Excellerate Brand Management, and have contributed to the recognition of our malls as meaningful contributors to the communities in which they operate”.
“We congratulate Sam Ntuli Mall for its well-deserved Spectrum Award win, as well as The Foschini Group, for winning the RDDA Spectrum Award for their Sportscene store in Sandton City”, continues Mgcina.
The malls which are positioned as centres of excellence in their respective communities, are co-owned by L2D and Liberty Group Limited (Liberty) and in the case of Sandton City, the centre is also co-owned by Pareto Limited (Pareto). The total awards received across the portfolio are as follows:
Awards won:
Gold Footprint Marketing Award:
- Centre: Sandton City, Campaign: Festive City, Category: C – Sales, Promotions & Events
- Centre: Sandton City, Campaign: Festive City, Category: H – Community Relations
- Centre: Sandton City, Campaign: Black Coffee Guinness World Records, Category: K – Visual Merchandising
- Centre: Sandton City, Campaign: JHB Pride, Category: H – Community Relations
- Centre: Sandton City, Campaign: SA Style Awards, Category: H – Community Relations
Silver Footprint Marketing Award
- Centre: Eastgate Shopping Centre, Campaign: #BeBeautiful, Category: H – Community Relations
- Centre: Eastgate Shopping Centre, Campaign: Motor Show, Category: A – Centre Productivity
- Centre: Eastgate Shopping Centre, Campaign: Since 1979, Category: A – Centre Productivity
- Centre: Eastgate Shopping Centre, Campaign: Since 1979, Category: J – Category Integration
- Centre: Liberty Midlands Mall, Campaign: #LoveLocal, Category: H – Community Relations
- Centre: Sandton City, Campaign: Festive City, Category: A – Centre Productivity
- Centre: Sandton City, Campaign: Gamer’s Expo, Category: C – Sales, Promotions & Events
- Centre: Sandton City, Campaign: JHB Pride, Category: A – Centre Productivity
Bronze Footprint Marketing Award
- Centre: Eastgate Shopping Centre, Campaign: #BeBeautiful, Category: L – Digital Marketing
- Centre: Eastgate Shopping Centre, Campaign: Aquaponics, Category: H – Community Relations
- Centre: Eastgate Shopping Centre, Campaign: Festival of Fun, Category: C – Sales, Promotions & Events
- Centre: Eastgate Shopping Centre, Campaign: Since 1979, Category: K – Visual Merchandising
- Centre: Liberty Midlands Mall, Campaign: #LoveLoca, Category: C – Sales, Promotions & Events
- Centre: Liberty Midlands Mall, Campaign: Art of Fashion, Category: H – Community Relations
- Centre: Liberty Midlands Mall, Campaign: Plugged into the Sun, Category: D – Public Relations
- Centre: Liberty Midlands Mall, Campaign: Santa’s Grotto, Category: K – Visual Merchandising
- Centre: Liberty Promenade, Campaign: Kite Decorating Festival, Category: H – Community Relations
- Centre: Liberty Promenade, Campaign: Next Generation Musical Showcase, Category: D – Public Relations
- Centre: Liberty Promenade, Campaign: Next Generation Musical Showcase, Category: H – Community Relations
- Centre: Liberty Promenade, Campaign: Tackle, Toss, Triumph, Category: C – Sales, Promotions & Events
- Centre: Nelson Mandela Square, Campaign: Latitudes Art Fair, Category: D – Public Relations
- Centre: Nelson Mandela Square, Campaign: Rugby World Cup, Category: L – Digital Marketing
- Centre: Sandton City, Campaign: Changing Waves, Category: K – Visual Merchandising
- Centre: Sandton City, Campaign: Festive City, Category: K – Visual Merchandising
- Centre: Sandton City, Campaign: Gamer’s Expo, Category: B – Retailer Productivity
- Centre: Sandton City, Campaign: Hot FM Teddython, Category: H – Community Relations
- Centre: Sandton City, Campaign: The Nutcracker’s Winter Circus, Category: E – Advertising
