Areas and Places

Balwin creates first-time property ownership opportunity in Sandton

A render of the Wedgewood apartments.
A render of the Wedgewood apartments.

Balwin Properties have introduced its newest lifestyle apartment option for under R1 million, Wedgewood Sandton. Breaking boundaries by assisting first-time property owners, the project will introduce studio, 1 and 2-bedroom lifestyle apartments from R799 000.

The first of its kind, the development is unique to its location and due to limited capacity and land availability, it will be one of the final iconic high-rise buildings to join the Sandton skyline.

Balwin Properties CEO, Steve Brookes says their vision is to bring people from previously disadvantage areas into prime locations, the ethos behind their new concept ‘Balwin Lifestyle Apartments’.

Through this concept we can help more South Africans secure their own homes in an achievable way in a prime location such as Sandton. There is no doubt that strategically positioned properties, geared within the right price-point and supported by a modern, and in many instances, green-inspired lifestyle, are in high demand.”

During the research phase of the developments, guiding insights revealed that most consumers and potential investors would prefer to live closer to work and play and they would like to live and work with like-minded individuals and to reduce transport and commuting costs where possible.

Wedgewood Sandton will introduce studio, 1 and 2-bedroom lifestyle apartments within a secure environment. Characterised by smart and efficient interiors, these apartments have been cleverly designed around the ergonomics of everyday movement to ensure the practical use of space. This translates from open doorways allowing for a streamlined flow from each living area, the functionally fitted finishes and appliances and the use of natural light. To create an adaptive home, attention has been given to every detail including the Smeg integrated applicates that are included with the purchase to the night lights at the bedsides.

 “With each entry-level development opportunity, we work on, we see how the demand has significantly increased and how it has proven to be a hugely successful investment for both developers and end-users. We expect to see this market segment lead the property industry, especially through the economic challenges experienced during and post-Covid-19,” concludes Stefan Botha, Director of Rainmaker Marketing.