Corobrik has announced the appointment of Chief Operating Officer, Nick Booth, as the new Chief Executive Officer and the appointment of Chief Executive, Dirk Meyer, as the new Chief Operating Officer.
Corobrik chairman, Peter du Trevou, says that these changes were made for strategic business solutions and they will enable the company to grow while focusing on its customers. This customer-centric future vision will be backed by efficient production at Corobrik’s national production network of thirteen clay brick factories, including the soon-to-be commissioned R800 million new Driefontein factory.
du Trevou says that the changes at executive level would enable the company to draw on the individual strengths of these two highly experienced business leaders.
“As our pay-off line says – ‘Better Starts Here’. Our two top executives go back a long way and have worked exceptionally well together side by side over the past three years. At times such as these, it is important for a business like Corobrik to draw on the expertise of its executives to ensure the best interests of customers, staff and shareholders are served. They make a great team and share an underlying trust that will take Corobrik confidently into the future,” du Trevou said.
Booth will draw from his retail skills and his strong commercial and marketing background gleaned during his career with various building material suppliers including Italitile Ltd. He will steer South Africa’s oldest brick producer through the country’s recovery post-Covid-19.
Booth notes that Meyer’s strong engineering background and production expertise is expected to facilitate the commission of the Driefontein facility and, to continue Corobrik’s investment focus with the building of a new facility in Durban.
Both executives will work closely together to grow sales of existing products and to introduce new products to the market.