Advice and Opinion

The commercial property market – factors to consider when investing

Rawson Commercial Property

Covid-19 has wreaked havoc on the property market and commercial property is no exception. With landlords and tenants under financial and business pressure, many commercial investors are questioning the viability of their portfolios.

Louis van Rooyen, commercial property expert and broker for Rawson Properties Somerset West says that there are still great opportunities for investors who understand the interplay of factors influencing this market.

The first thing every investor needs to remember is that property – whether commercial or residential – is a long-term investment,” says Van Rooyen. “It’s a cyclical market and there will always be ups and downs. The key to maintaining a strong long-term investment trajectory is to drown out the noise and volatility of the moment and focus on balancing the core factors that determine a property’s profitability in every market.

Rental rates and location

Rental rates are an area that is particularly sensitive to fluctuating market conditions and the ratio of supply to demand. To achieve the best long-term results, Van Rooyen advises investors to examine rental figures within the context of a property’s specific demand profile, linked to its location.

At the moment, rental rates are likely to decrease due to supply and demand,” he says. “Businesses are going to be forced to close down because of Covid-19 fallout, and tenants are going to have their pick of properties and a strong position from which to negotiate on rentals. However, in situations like this, we tend to find properties in core business clusters are less affected than those in outlying areas, offering better investment stability in these times.”

He points out that the potential weakness of properties in secondary or outlying areas during cycle downswings is balanced by their attractiveness to tenants in cycle upswings due to their lower rental rates. For this reason, he recommends investors carefully consider the pros and cons of each location to current and predicted future market conditions and to select investments not only based on rental rates, but also location risk profiles and diversified investment strategies.

Risk profile and potential yields

Risk is an important element to consider when assessing what yield a commercial property needs to be a viable investment. Van Rooyen says that the lower a property’s risk, the lower its yield can be without decreasing its investment potential.

A good quality property with strong tenants means a lower risk profile, so condition and tenant mix are both important … Location, property type, and the length of any remaining leases also play a role.”

However, properties with higher risk profiles are not necessarily poor investments. Van Rooyen suggests investors explore ways to increase their yields before dismissing their potential.

Something as simple as securing a below-prime interest rate – a definite possibility for investors in good standing, particularly in today’s market – can go a long way towards making a property’s yield high enough to be worth a slightly riskier profile,” he says.

Risk appetite and financial reserves

It is invariably the riskier investments that reap the highest yields and encourages commercial investors to be bold and embrace their appetite for calculated risk, he says.

Our current market is the perfect example … The short term is going to be challenging, and investors will need reasonable financial reserves to weather the storm. However, with the right guidance, planning and knowledge, it’s also an excellent time to snap up amazing bargains and once-in-a-lifetime properties that may be high-risk in the current market, but have the potential to deliver incredible future returns.”