Kenya’s retail sector is diversifying with the help of new players and international brands entering the market. This is all despite the retail sector growing at a ‘lethargic rate’ compared to economic growth in the East African hub in 2018.
The impact on the retail sector has been felt due to increases in tax and government regulations following the drawn-out elections of 2017, despite the Kenyan economy growing at a fast rate. The country’s GDP is expected to grow by 5.9% for 2018 overall and, on the back of improved weather conditions and a stabilising macroeconomic environment.
These are a few of the key insights contained in the latest Nairobi, Kenya Retail Snapshot Report by Broll Property Intel.
“While Kenya recorded strong economic growth in 2018, the retail sector grew at a slow rate. Increases in taxes and business regulations as a result of Kenya’s new Finance Act (2018) may have played a role, but it remains to be seen to what extent this act will affect the retail and broader real estate markets” comments Vivian Ombwayo, Head of Research and Valuations at Broll Kenya.
The Finance Act was signed into law last September. One of the big changes is the introduction of 8% VAT on petroleum products, which were previously VAT exempt. Ombwayo says that the increase in fuel costs is likely to induce a ripple effect on food and other prices. However, a positive for the property sector is in the REITs space, whereby transactions related to the transfer of assets into REITs are VAT exempt.
The growth of aspirational consumers (and Kenya’s middle class) have influenced food and beverage retailers to diversify into Nairoibi’s CBD. Ombwayo says that international fashion brands such as Hugo Boss and Turkey’s LC Wakiki, as well as French sports retailer, Decathlon, have a growing presence in Kenya.
The French supermarket Carrefour is expanding in Kenya, whilst South African retail giant Shoprite opened its first Kenyan store in December 2018. Game, which is owned by US-based global retail heavyweight Walmart, is also expanding as are other supermarket retailers.
There is an estimated 526,000m² of formal retail supply in the Kenyan capital of Nairobi, according to the Nairobi, Kenya Retail Snapshot report (H2: 2018). This is up 5% from the first half of the year when supply was at around 502,000m². Ombwayo says community centres account for some 39% of this, followed by small regional and neigbourhood centres, each at 24%.
Ombwayo says that retail development in Kenya is expected to pick up as the country stabilises from a macroeconomic standpoint following uncertainty caused by the country’s drawn-out election in 2017. A new development to watch out for is the Waterfront project in Kenya which will include 19,000m² of retail space.
“Several other retail projects are in the preliminary stages of planning and development, for example the 28,500m² Beacon Mall, but investors are still somewhat cautious at the moment. A new trend in Kenya seems to be mixed-used developments that will include office, retail and hotel space. Major mixed-used projects such as The Pinnacle and Le Mac, are ones to also watch out for,” says Ombwayo.
She adds that despite the Central Bank Rate in Kenya dropping to 9% in July 2018, the weighted lending rate on commercial bank loans was still high at just under 13%. This makes it difficult for developers to borrow locally and has resulted in mainly dollar-based funding coming from outside of the country for real estate developments. Dollar based funding had its own challenges, with local retailers having to deal with dollar- based rentals.
“Due to the demise of a major local Kenyan food retailer – Nakumatt Supermarkets – last year, most landlords have taken a cautious approach by leasing smaller spaces to more than one anchor tenant at retail centres. Nakumatt closed dozens of stores, but a lot of this space was taken up by competing retailers,” notes Ombwayo.
She says the minimum lease period for securing retail space in Kenya is 5 years and one month, but notes changes may be on the cards.
Elaine Wilson, Divisional Director of Broll Property Intel, advises that the Broll Nairobi, Kenya Retail Snapshot (H2: 2018) is a helpful tool for both investors and occupiers to have a brief understanding of the country’s prevailing retail market conditions.
Read the full report here: Broll Nairobi Kenya Retail Market Snapshot H2 2018