Redefine Properties won multiple awards at this year’s Footprint Marketing Awards in Durban.
Hosted by the South African Council of Shopping Centres, the awards aim to recognize exceptional shopping centre marketing, innovation, creative achievements, with economic success and excellent customer service.
Redefine’s Boulders Shopping Centre in Midrand took home the Spectrum Award for its ‘3 Hour Uncapped Free Wi-Fi’ campaign in the i=digital marketing category. The winner is drawn from the overall winners of the Footprint Marketing Awards.
During the campaign, shoppers were able to access Wi-Fi from dedicated hot spots. On an average, the dwell time increased by thirty-five minutes at the mall.
Redefine also received three Golds, awarded to Maponya Mall in Soweto for the Creamonaise Guinness Book of Records (the longest sandwich campaign) in the sales and promotions category. Loftus Park in Pretoria for the grand opening, expansion and renovation (together with Abland) as well as for the 3 Hour Uncapped Free Wi-Fi campaign at the Boulders Shopping Centre.
All Gold SACSC Footprint Marketing Awards are automatically entered into the International Council of Shopping Centres’ VIVA Awards.
“We are extremely proud that our efforts have been recognised against such talented competition and reflects our passion we have for our customers and tenants” commented Marijke Coetzee, Head of Marketing and Communications.
Redefine’s Matlosana and Maponya Mall won silver for Malls 4 Schools campaign in the sales and promotional events category and in the public relations category for the Creamonaise Guinness Book of Records respectively.
Two Bronze awards, for Boulders Shopping Centre for the creche refurbishments campaign in the community relations category and Maponya Mall for the World Cup Trophy tour in the public relations category took the day’s tally to eight awards.
Redefine also scooped the best exhibitor (large stand) award to finish with nine awards.
