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Mall of Africa scoops three Footprint Marketing Awards

A aerial view of the Mall of Africa.
A aerial view of the Mall of Africa.

Attacq’s Mall of Africa has received three awards at this year’s South African Council of Shopping Centres Footprint Marketing Awards. 

The annual awards (which took place on the 18th of October) seeks to recognize exceptional shopping centre marketing, innovation and creative achievements, together with economic success, within the South African property industry.

The key to the Mall of Africa’s success has been its central location in the heart of Waterfall City. The mall has become a centrepiece for the surrounding area with its combination of visibility and accessibility. Its growing footprint can be attributed to the diverse developments and activities occurring around the Mall and the Waterfall node.

Michael Clampett, Head of Retail and Asset Management at Attacq:

“It is a great honour to receive this recognition from the SACSC as it speaks to all our hard work and dedication in making the Mall of Africa a truly innovative space that pushes the boundaries of traditional retail centres – We are very grateful for the Awards.”

The Mall walked away with a gold award in the Community Relations category for its successful Africa Art Collective Event, which created a professionally run, broad- based platform for artists to showcase their work, while enabling the gallery at the Mall to report a 20% increase in turnover and enabling the visual art community to generate income by making use of the seasonal collectives.

The Africa Art Collective event also won a silver award in the Sales & Promotion Events category.

The third award was a silver award for the Integration category for hosting the National Antique and Decorative Arts Faire, which increased foot traffic for the duration of the faire, this was also supported by a high return on investment and publicity generation. The Mall developed an integrated advertising campaign which reached a wider audience, penetrating secondary and tertiary markets.

The Mall’s latest innovation is the world’s largest integrated rooftop PV/Diesel hybrid solution. The 4755kWp installation covers most of the available Mall roof space, an area of approximately 45000m²/4.5ha with the energy generated to be used to power the Mall’s daily operations.

In the past year, Mall of Africa has become a home for a range of lifestyle and leisure events, which include the Prestigious National Antique and Decorative Arts Faire, AFI Fashion Week in Johannesburg and the three editions of the Africa Art Seasons Collection in partnership with the Julie Miller Investment Art Institute.