AltxX and New Frontier Properties announced the opening of a 20,000 sq ft H&M store in the Underhill Walk at the Cooper Square Shopping Centre in Burton upon Trent on the 26th of April 2018.
H&M has fulfilled the remaining space in the former BHS unit alongside the 25,000 sq feet Next store.
This letting activity follows New Frontier Properties’ continued drive to optimise its tenant mix across all three of its dominant retail centres located in Burton upon Trent, Blackpool and Middlesbrough.
Urban planning legislation in the United Kingdom curbs urban sprawl which places greater emphasis on the quality and variety of inner-city retail offering, making it a defensive investment. This forms the underpin to New Frontier Properties retail strategy in the UK.
“H&M is an exciting new addition to the centre, and to the town generally, demonstrating Burton’s growing appeal to national retailers” concluded Mike Riley, CEO of New Frontier Properties.