Known as the place where world-class new retail concepts are born, Sandton City is once again reinforcing its position as Africa’s ultimate shopping experience by taking fun to an entirely new level.
Sandton City is being transformed into a playground for the whole family, with a new area of the mall being dedicated to family fun, entertainment and food.
Construction of the new fun-focused mall is already underway for completion by May 2018. It is being crafted in a refreshment project in keeping with its world-class setting.
This major investment in Sandton City is driven by innovative, research-backed asset management strategies and is a great way to enhance the overall experience at Sandton City, which is an extraordinary robust asset. The fun-filled Sandton City family-focused area is expected to appeal to its upscale customers and give them another enjoyable platform to engage with Sandton City. It is designed to attract families with children by giving them an opportunity to spend time together in a uniquely enjoyable environment, which is designed especially for them.
Established as South Africa’s most desirable shopping destination, Sandton City offers an unparalleled retail experience with more than 330 shops in a contemporary, stylish setting. It is in the heart of the country’s most affluent playground and is the retail darling of Africa’s elite and fashion-forward. By boosting its youth appeal and leisure options, its newest addition is perfectly complementary.
Jonathan Sinden, Asset Management Executive for Liberty Two Degrees for Sandton City, says: “Families are looking for more ways to spend time together and Sandton City is a great place to do that. Sandton City’s new family fun level adds another exciting dimension to the ultimate shopping variety and experience on the continent.”
The new attraction will feature the first Hamleys World in South Africa, the store will be the country’s largest Hamleys store by far, at approximately 2,000sqm. The Finest Toy Shop in the world will continue to bring smiles and laughter to children with never-before-seen experiences and activations at its new Sandton City store.
A sizzling new specification flagship Spur restaurant, offering mouth-watering meals and a Halaal menu for the entire family to enjoy will open right next door to Hamleys.
All this is just for starters. Sandton City’s latest addition will serve up even more food and fun to fit the entire family perfectly.
Sandton City’s new family fun spectacular will come to life in its completely revitalised cinema level, which already offers Sandton City’s 11-screen Ster-Kinekor cinema including Cine Prestige, 3D, 2D and 4K experiences. The cinemas will remain open throughout the conversion project and will also soon introduce their own spectacular new experiences at Sandton City.
Sandton City has always offered a unique opportunity to amplify brands and experiences. This latest addition embodies the young-at-heart, playful, fun and unexpected nature of Sandton City, which is always ready to delight visitors with new ways to excite and engage. It is creating a one-of-a-kind adventure that combines shopping, entertainment and food to create a fun experience for the entire family that is unlike anything else.