12 Footprint Marketing Awards for Primedia Unlimited Malls

Primedia;s Out of the Box campaign.
Primedia;s Out of the Box campaign.

The Footprint Marketing Awards recognises and celebrates excellence in Shopping Centre Marketing throughout the country. Established by the South African Council of Shopping Centres (SACSC), exceptional innovation and creative achievements through marketing campaigns are acknowledged. This year, Primedia Unlimited Malls (PU Malls) were awarded 12 of these prestigious awards.

Continuing their consistent success rate and esteemed presence in the industry, PU Malls won a total of 12 Footprint awards; four bronze, seven silver and one gold. Having recently undergone a re-brand and re-structure, the company have clearly shown commitment to their promise of creating smarter malls through this recognition.

Receiving undisputed success across multiple categories including: advertising, public relations, visual merchandising, sales promotions and events and centre productivity; the group once again outshone competitors with their integrated and unmatched service offering.

Danie van Aswegen, PU Malls Chief Commercial Officer, credits these achievements to his colleagues and business partners. “We are honoured and extremely proud of our people who always challenge the boundaries and deliver new and exciting campaigns. These awards are testament to our teams’ solid relationships with our clients and business partners. Thank you to the PU Malls team for achieving and excelling in this year’s Footprint Awards and continuing to deliver the high standard of service to our clients.”

Michelle Shelley, Marketing Manager at Gateway shares, “Gateway’s Out the Box campaign, which brought new interest to many hidden gems in the mall, was inspired by the idea of “magazine pages” coming to life as a showcase of the latest trends, hottest seasonal colours and must have products, alongside honest reviews of these up to date items. The overall aim and focus of this campaign was to showcase retailers in a unique and Out the Box way that created opportunity for stores to increase their overall awareness and profitability.  The glass box was used as a retail gallery where Gateway played match-maker between on-trend brands, consistently keeping interest with shoppers as the contents of the box reinvented itself throughout the campaign.”

Adding to their marketing success, the PU Malls team were also awarded the best exhibitor for a large corporate stand at the 2017 SACSC Annual Congress. “Our stand was a reflection of our current business offering, with a focus on integration, engagement and innovation; we purposefully built the stand for delegates to be entertained and educated through an unmatched shopper experience, showing just how we are creating smarter malls. Several of our new products were showcased on stand including Cam Track, Smart Track and Smart Lead which are shopper centric solutions that deliver value to shoppers and retailers in the form of targeted objectives that measurables. We are thrilled with the win and excited to execute these products in the mall environment,” enthuses van Aswegen.