Areas and Places

Berman Bros. Group reveal their latest development, Strand Beach Sea Point

Strand Beach Sea Point, Berman Bros. Group
An artist's rendering of the Berman Bros. Group's Strand Beach Sea Point.

Atlantic Seaboard property professionals Berman Bros. Group (BBG) have revealed their latest residential project: the contemporary five-storey Strand Beach apartments in High Level Road, Sea Point.

Work on this comprehensive makeover has commenced and the first apartments have been available on the market since the 1 May. The present building occupying the site is a perfect example of where the design philosophy favoured function over form. “The façade of the current building is being carefully demolished as it had little to no aesthetic or heritage value and, critically for this part of Cape Town, its aspect takes poor advantage of the spectacular views of Lions Head and the endless Atlantic below,” remarks Paul Berman. “As a responsible property developer, we have ensured that all legalities are in place in terms of public notices and gazettes before we started with this development.”

The new Strand Beach Sea Point has been designed to achieve the perfect balance between luxury and contemporary appeal while offering residents all the benefits of living on one of South Africa’s most desirable stretches of coastline. “The innovative design opens up each apartment to natural light and sweeping views over the Atlantic, while elegant, contemporary finishes add the finishing touch to what will certainly become a sought-after address in upper Sea Point. Tasked with this undertaking, InHouse Brand Architects, working with MLB, have been mandated to create a modern, classic, and sophisticated look with timeless appeal that will transform the building from being merely an outdated apartment block to becoming attractive homes in a modern setting.”

This neighbourhood has achieved some of the highest property value growth rates experienced anywhere in the country thanks to its superb natural geography, proximity to town and the Waterfront, and outdoor, healthy lifestyle on offer. “We recognised the potential of this property a while ago and are very excited to start work on realising BBG’s vision for this special location,” says Berman. “The property’s elevated position on the slopes of Signal Hill allows for spectacular sea views and wind protection, while its position in the middle of the Atlantic Seaboard gives easy access to both the City and Cape Town’s most popular beaches and attractions on the coastline.”

Once complete, Strand Beach Sea Point will offer 34 contemporary residences, within a secure, access controlled perimeter, comprising of one bedroom, two and three bedroom apartments. The ground floor apartments will have their own private garden and pool, in addition to the communal entertainment deck and pool area for the benefit of all residents and their guests.

Run by brothers Paul and Saul Berman, BBG has over 22 years’ experience in property development, focusing most of their attention and considerable expertise on the Atlantic Seaboard. Sea Point is particularly special to BBG as the brothers grew up in this cosmopolitan suburb and have strong connections to the neighbourhood and community.

“Sea Point has enjoyed a very successful renaissance over the last 10 years. Testament to this is the remarkable increase in both commercial and residential property values on the back of a safer and cleaner urban environment, and strategic property developments in the vibrant business strip such as The Point Mall – a BBG and HCI Properties rejuvenation – which has attracted a variety of new businesses in the vicinity and boosted the local micro-economy,” says Berman.