Absa Homeowner Insights – Managing access to credit

Absa Homeowner Insights delves into consumer behavior and experiences during the different phases of home ownership. Absa partnered with Columinate, a best-in-class digital market research company, to conduct the ongoing market research on behalf of the bank.

The research focuses on individuals who are decision-makers when it comes to household matters and the sample included tenants of rental properties, established and new home owners, single parents, individuals intending to purchase a home within the next 5 years and investors who buy properties as investments.

The findings of the research are shared with the market on an ongoing basis, following a thematic approach.

Read more here: ABSA Homeowner Insights Report – May 2017