Areas and Places

Consumer confidence drives Westbrook’s strong sales says Amdec

Westbrook development, Amdec
The new homes in PE's suburb, Westbrook.

Homes in the new Port Elizabeth suburb of Westbrook continue to sell at a robust pace, with 60% of residences launched in the second phase now sold out. This is according to National Sales Manager for the Amdec Group, Phil Wilson, who states that increased consumer confidence in the overall vision for Westbrook, as well a rapidly evolving community environment, has resulted in elevated buying activity.

“Demand for new homes in Phase 2 of Westbrook’s The Ridge development remains consistently strong and is keeping pace with other more established suburbs in the city,” says Wilson. “With pricing starts at just under R1.2 million for a 3-bedroom, 2-bathroom home complete with a double garage and landscaped garden, these residences represent an amazing opportunity to secure exceptional value in terms of both location and lifestyle.”

“Several family day events hosted at Westbrook have been very well attended,” comments Clifford Oosthuizen, Amdec’s Regional Manager for Westbrook. “Our family days saw Radio Algoa broadcasting on-site and children enjoying themselves at food stalls and on jumping castles, whilst potential buyers were able to see for themselves that this brand new suburb offers family living at it’s very best,” he explains. “It’s evident that the Amdec Group, as master developers, have taken care to create a vibrant, attractive and super-safe living environment built on fresh thinking and multi-generational appeal,” says Oosthuizen “They’ve incorporated all the features that make Westbrook an attractive buying proposition; pricing, location and accessibility, a popular Curro School and planning for a Westbrook Town Square – where you’ll find supermarkets, restaurants and boutiques as well as offices, world class medical facilities and a host of other essential services. It’s these factors, in keeping with the live-work-play-learn promise of Westbrook, that set this growing suburb apart.”

The Ridge is the first of 9 planned secure residential estates within Westbrook. Phase One of The Ridge is already sold out. Remaining homes in Phase Two are comprised of 5 unit types, with all homes fully complete and ready to move into. They offer uncluttered comfort and are built with low maintenance and reduced running costs in mind. “It’s the sunny, spacious interiors and high quality of finishes of these homes that are particularly impressing buyers,” explains Oosthuizen. “These aspects, coupled with a host of signature features that include solar geysers with temperature control, open plan kitchens with granite tops, energy efficient LED downlights and enclosed yards.” Particularly sought-after, he says, have been The Ridge’s bigger 4-bedroom 2-bathroom units, most of which have now been sold.

Oosthuizen says buyers are becoming increasingly drawn to Port Elizabeth’s security estates because of the safety and security features they offer, as well as the lower maintenance involved. With more and more buyers also looking to purchase property close to good schools, reliable roads and amenities, they soon discover that, as PE’s newest suburb, Westbrook offers all this and a good deal more.

The rapid progress of this attractive 21st century-style neighbourhood is set to yield a multitude of benefits for residents as it fast establishes itself as a vibrant, safe community that it’s residents can embrace. “We expect the strong buying trend at Westbrook to continue well into the New Year as we look to announce construction of further units at The Ridge,” says Wilson. “I firmly believe that more investors will continue to look to Westbrook because of its great value proposition and excellent prospects for future capital growth.”