Areas and Places

AdMaker’s CGI achieves record price for Atlantic Seaboard property

AURUM, the redevelopment of the old Ambassador Hotel in Bantry Bay, Cape Town.
AURUM, the redevelopment of the old Ambassador Hotel in Bantry Bay, Cape Town.

Summer is here and Cape Town has been voted the world’s best city. With investors pouring in to enjoy our beautiful city, AdMakers International have used cutting edge technology to showcase the latest property developments that will attract the rich and famous.

This year they were awarded the exclusive mandate by Da’Realty for the marketing of the prestigious new project, AURUM, the redevelopment of the old Ambassador Hotel in Bantry Bay, Cape Town. AdMaker’s in-house 3D and Film Department developed all the architectural models and films for AURUM whilst it’s Graphic and Web Departments took care of world class printed and digital material.

Through AdMakers’ innovative CGI (computer generated imagery) potential clients are able to realistically visualize what is yet to be and get a tangible feel for their investment.

AURUM consists of 23 apartments, 8 presidential and 15 luxury apartments with the project expected to be completed in 2018. Through the sophistication of AdMaker’s CGI an apartment in AURUM was recently sold for R130m , making it the most expensive apartment ever to be sold on the Atlantic Seaboard.

The average sales price achieved by the other apartments sold in Aurum also represents the highest rate per square metre ever achieved in Southern Africa todate.

Earlier this month, at the prestigious 2016 International Property Awards held in London , where organizers received over 400 entries from 61 countries, AdMakers International walked off with the most coveted award for the Worlds’ Best Development Marketing for their work on AURUM and the Best Retail Interior in Africa award for the Riva boutique showroom at the V&A Waterfront.

The awards are judged by a panel of 80 highly respected international real estate professionals from architects to marketers to international interior designers and royalty (the Earl of Liverpool, Chairman of the International Property Awards, Lord Caithness, who was Chairman of Judging for Development categories and Lord Best, Chairman of Judging for Real Estate categories).

JP Fourie, CEO of AdMakers says, “The total value of projects that competed for the awards is estimated at over £20 billion which included real estate developments in Dubai, Abu Dhabi, Kuwait, Qatar and Saudi Arabia (the tallest building in the world at 1.6km high) and the rest of Africa. This makes us inordinately proud of our achievement winning these awards.”