Who's Who in Property

Wealth Migrate Announces New CEO of Global Operations

Hilda Lunderstedt to oversee strategic international growth for leading global real estate crowdfunding platform.

Wealth Migrate, the tenth-largest global real estate crowdfunding platform as reported by Massolution, today announces Hilda Lunderstedt as its new CEO of global operations. A long-time adviser to the board and an investor in the company, Lunderstedt compliments the current executive team, which specializes in real estate by providing oversight of business growth strategy and international operations. Lunderstedt will work alongside current Wealth Migrate CEO and Co-Founder Scott Picken in order to support the continued demand for high-quality real estate investments from investors throughout the globe.

“Hilda has founded several businesses that have experienced accelerated growth,” Picken said. “With the demand from investors increasing daily, the launch of our second-generation real estate technology platform, the opening of several new global offices and an influx of new high-quality developers and operators adding their projects to our platform, 2016 is going to be a year of incredible growth for us. Adding a co-CEO of Hilda’s caliber will allow us to scale quickly.”

A seasoned business veteran, Lunderstedt started and grew her own company, NutriLida Healthcare, to a nine-figure business in less than a decade. She has raised capital and pursued investments on various continents, establishing herself as an international entrepreneur, investor and savvy businesswoman.

She is passionate about how technology is opening up opportunities for underserved populations to have access real estate opportunities that allow for currency stabilization and wealth creation.

“As a longstanding investor turned board member, I have continually been impressed by the caliber of people and the strength of the technology behind Wealth Migrate,” Lunderstedt said. “As the company continues to grow, I am excited to move into a more active role managing day-to-day operations.”

Lunderstedt has received international recognition for her talent, leadership and excellence in marketing, having been named as a Top Entrepreneur in the USA in 2013 by the JT Foxx Organization, and being selected by the Worldwide Who’s Who organization as a VIP of the Year for 2014-2015. Hilda has also received the award for 2015 Featured Global Expert of the Year from South Africa for her contribution in global entrepreneurship and Investments.

“One of our main objectives is to ensure that access to wealth through real estate as well as education regarding real estate investing is equally available to all populations in all corners of the world,” said Hennie Bezuidenhout, co-founder and chairman of Wealth Migrate. “Hilda’s passion for educating investors, specifically female investors, is one more reason we are thrilled for her to take a larger role within the company.”

With research indicating that women are underrepresented in financial market participation, Lunderstedt believes the emergence of real estate crowdfunding technology provides women a new avenue for investment in an asset class many understand and find appealing, and could revolutionize female investment behavior.

“As Wealth Migrate’s first female executive, one of my goals is to ensure we empower women with the knowledge and confidence to invest by providing the proper education and outreach female investors,” Lunderstedt said.