Freedom Property Fund excels in financial communication awards

Franky Pretorius, Chief Financial Officer of Freedom Property Fund, right, receiving an award from Therese Pluck of Media24, centre, in the Media24 and University of Stellenbosch Business School (USB) Integrated Reporting Awards 2015, as Dr Marietjie Theron-Wepener, left, from USB looks on.

Freedom Property Fund has been recognised at the Media 24 and University of Stellenbosch Business School (USB) Integrated Reporting Awards for excellence in communicating its financial results published in Sake Beeld on 25 November 2014.

Freedom won first place in the Integrated Category of the First quarter of the Media24 USB Integrated Reporting Competition 2015, as well as overall third place in the same category for the year. The awards were presented at a gala event yesterday.

Making this award even more remarkable, Freedom’s winning results announcement declared its maiden half-year results to 31 August 2014, after having been listed on the JSE Main board for only 11 weeks, on 12 June 2014.

Franky Pretorius, Chief Financial Officer of Freedom, says: “We are thrilled to receive this esteemed award with its focus on credibility, transparency and openness in financial communication. Providing comprehensive, clear, and easily understandable information about our company’s performance and strategies is an imperative for Freedom.”

Pretorius adds: “Many of our investors are from the Afrikaans community and reside in South Africa’s agricultural and mining areas, so Sake Beeld is a valuable medium to communicate with these significant partners for Freedom.”

Freedom is a property capital growth fund, making it a unique asset. It was listed on the JSE to strategically develop a portfolio comprising mainly residential properties.

Its residential developments include Tweefontein Residential Estate in Steelpoort, Limpopo – where the demand for residential accommodation is currently placed at between 15,000 and 20,000 units, and growing. Also in Limpopo, Freedom is developing Tubatse Homes in Burgersfort. At La Bonne Vie, in Montana, Pretoria, Freedom will be bringing the first 22 sectional title units of a total 90 to market in early 2016. At Gevonden, on the high-demand urban edge of Stellenbosch, bordering the successful Welgevonden Estate, Freedom is preparing to develop 43 residential units for the mid-market.

The awards are a Media24 and USB collaboration aimed at improving financial communication and stakeholder information from JSE-listed companies through the printed media. USB judges the awards, which specifically consider results announcements published in Sake (Beeld, Die Burger and Volksblad) City Press, Sake Rapport, Sunday Sun and Daily Sun.

The financial awards are broken down into four reporting periods and three divisions, namely financial, integrated and communication. Printed financial results announcements are judged each quarter and a winner is selected in each of the three categories. The winners go on to be finalists in the annual awards, which recognise the top three in each category.

Pretorius says: “Freedom will continue to focus on growing value for our investors while upholding excellent governance and financial reporting.”