Advice and Opinion

Harcourts featured in technology giant Apple's new video case-study

Technology giant Apple has profiled global real estate group Harcourts in a new video case-study placed on its website that reveals how the group is using Apple’s iOS technology to transform its business worldwide.

This video shows how a collection of iPad and iPhone apps that were custom-built by Harcourts is helping the group be more efficient, win more business and build its brand as a leader in innovation and a great place to work.

Harcourts is the first international real estate group to have its mobile business solutions featured on Apple’s website – which is an accolade reserved only for those who develop cutting-edge iOS apps and become game-changers in their respective industries.

And Harcourts Head of eBusiness Gregg Toyama says the group’s suite of home-grown business apps has certainly transformed the way its agents do business.

“By nature real estate is a mobile business. Agents are on the road, meeting clients, inspecting properties and showing homes,” he says. “So we developed apps that give our agents the tools they need to do their job in the field and make them more efficient.

“They now have access to an unprecedented level of information wherever they are, including detailed client and buyer information, real-time data on for-sale and sold properties, and third party data and stats as well as an array of local and international marketing products.”

The Apple profile notes that the iPhone and iPad apps enable Harcourts agents to immediately package custom marketing plans for sellers, streamline business and client communications and complete specialised property management tasks such as inspections much more efficiently.

“This in turn is proving to be very significant for the productivity and profitability of our franchisees’ businesses,” says Richard Gray, CEO of Harcourts Real Estate in SA, “enabling them to re-direct thousands of rand into providing even better levels of client service.

“Once-again we’re changing the face of real estate, by becoming more agile and able to deliver what our clients need faster and more effectively. This also gives us a competitive edge and further establishes our brand as a leader in innovation.”