Amrod headed for 37, 000 m² facility at Waterfall's commercial district

At a sod-turning event marking the start of construction on the new Amrod facility at Waterfall were, from left, Craig Friedman, Coenie Bezuidenhout, Amit Brill, Clayton Thomas, Mia Kitshoff, Nimrod Barlev and David Brouze.

Waterfall’s Commercial District will soon be home to a substantial 37,000m² custom-built office and warehouse for leading promotional product provider Amrod.

Amrod’s new premises will not only create another new ultramodern business facility at Waterfall, but continues Waterfall’s impressive and growing track record of securing large-scale deals and delivering high-quality, purpose-built developments.

JSE-listed real estate capital growth fund Attacq Limited holds the commercial development rights to the prestigious Waterfall. Atterbury Property Developments is responsible for the Amrod development project, on behalf of Attacq.

Unmatched in size and economic impact, Waterfall is Southern Africa’s largest greenfield urban development. It is ideally located between Midrand and Sandton, and is quickly becoming one of the strongest and most successful commercial nodes nationally. Progressing apace with its game-plan for Waterfall, so far commercial development is valued at about R4 billion. Waterfall measures around 323ha with 1.8 million square metres of developable bulk approved so far. This prime development is creating a city crafted around the best urban design principles.

Its sheer scale, together with its excellent infrastructure already in place, gives Waterfall the advantage of being able to bring massive projects to market, with ready-to-develop opportunities.

At Waterfall, Atterbury Property Developments has already completed the development of Massbuild’s 36,000m² warehouse facility and Cell C’s landmark 46,000m² campus. It is undertaking Africa’s largest single-phase shopping centre development at Waterfall – the 131,000m² super-regional Mall of Africa, due to open in April 2016. It is also developing the new 26-storey, 40,000m², PwC corporate headquarters at Waterfall City, which will introduce the city’s first high-rise building when it is complete in early 2018.

Atterbury Property Developments’ Director, Coenie Bezuidenhout, who is responsible for coordinating the Waterfall mega-development on behalf of Attacq, says Amrod is joining an increasing number of businesses, from large multinational corporates to growing start-ups, that are choosing Waterfall as their ideal business address.

Bezuidenhout remarks: “From multitenant office and retail premises to large-scale turnkey developments, Waterfall‘s ability to cater to modern business needs by helping companies save space, time and money, with all the benefits of being located in a magnificent, accessible ultra-modern city, is proving extremely popular. Amrod will enjoy all these advantages. We are pleased to be developing a top-notch facility for Amrod that supports its business success.”

Amrod currently operates from a 25,000m² office, warehouse and production space. Its new headquarters will be located in Waterfall’s Commercial District. The move to Waterfall will see its operating area grow by some 12,000m² into a facility that will enable its business goals with the very latest in efficient, modern business space.

Morné Wilken, CEO of Attacq, says: “We are thrilled to welcome Amrod to the unrivalled line-up of top-quality businesses choosing Waterfall as their strategic business base. This project is among the next wave of developments that will drive Waterfall forward as we develop out the remaining 1,4 million of usable bulk over the next ten to 15 years.”

Amrod’s new expansive contemporary facility at Waterfall will include 7,000m² of quality offices, a 19,000m² standard warehouse and 11,000m² of specialised VNA (very narrow aisle) warehousing. Its construction kicked off this month for completion in January 2017.

Amrod joins leading commercial and industrial companies that have chosen Waterfall as their new long-term base for business success. These also include Group 5, Novartis, Cummins, Altech, Digistics, Cipla, Golder & Associates, MB Technologies, Virgin Active, Premier Foods, Dräger S.A, Westcon Group, Covidien, Honda Motor SA, Colgate Palmolive, Hilti, Stryker, Schneider Electric, Attacq and Atterbury, as well as a City Lodge Hotel.