The Table Mountain view available from Sunset Beach.
It is, says Mike Abrahamse, the Rawson Property Group’s franchisee for Blaauwberg and co-franchisee for Table View, “no accident” that Adele Werth, who for the last six years had been the Rawson Property Group’s agent for Sunset Beach (near Milnerton), was able at the bi-annual awards at the end of last year to walk off with several of the top prizes.
She was, in fact, second on commission earnings in the whole of the Rawson Property Group’s southern region and second in the national competition.
“Adele’s performance indicates not just that she is an extremely good and trustworthy agent with in-depth knowledge of her area,” said Abrahamse, “but also that Sunset Beach and the nearby Sunset Links are among the most sought after residential precincts in the whole of South Africa.”
In a survey of South African residential precincts carried out by the property analysts Lightstone, Sunset Links, said Werth, was ranked 58 and Sunset Beach 156 out of some 2,281 suburbs surveyed. This survey sets out to quantify the total quality of life that an area makes possible and it takes into account such factors as amenities, landscaping, views and security.
Werth said that Sunset Beach’s enduring appeal is reflected in the fact that 49% of its residents have lived there for 11 years or more (“no one ever wants to leave”) and 57% of the breadwinners are at the peak of their earning power, i.e. from 36 to 49 years old. The area’s appeal is also shown by the fact that from 2009 to 2012 prices were largely unaffected by the downturn. At their lowest point, in 2012, said Werth, the average home here was still selling at R2,646,000 and by early 2015 it had reached an all-time high of R3,644,258.
“Not even Upper Constantia,” said Werth, “has performed so steadily. At once stage they had price drops of up to 35% – by way of contrast, Sunset Beach, coming off a higher base level, has still had a 12% annual growth for at least four years.”
Listing the factors which have made Sunset Beach so successful, Werth mentioned:
· It has only two entrances, both guarded and monitored by Crime Watch using CCTV. They have installed licence recognition software, with the result that any suspicious non-residential vehicle is tracked. CCTV cameras are also placed on many street intersections and more of these are being installed. Furthermore Crime Watch patrol the whole area round-the-clock. Captain Andre Fourie, the Station Commander for the ward which extends as far as Rugby, Brooklyn and Royal Ascot, has gone on record as saying that the crime figures at Sunset Beach are by far the lowest in the area. The Rawson Blaauwberg franchise donates R5,000 to Sunset Beach Crime Watch camera incentive for every home sold at Sunset Beach during 2015.
· On average homes here are less than 250 m from the beach and even those on the east side can reach it in two minutes’ by car. Most residents are, in fact, within easy walking distance of the beach, one of the longest and most beautiful in Southern Africa. It is also possible for many residents to walk to the Milnerton Golf Course.
· Most homes are large (usually double storey) and on erven of 600 m2 to 900 m2 in size, with average floor areas of 200 m2 to 300 m2.
For the remainder of this year, added Werth, she will have to cope with stock shortages, but right now she has approximately 18 homes for sale.
“I can truthfully say that any home sold here is almost certain to continue to grow steadily in value”.