Nandos has launched in Maponya Mall, a centre that attracts 1.5 million shoppers each month.
Nandos, a new client to the mall advertising space, has called on middle mall market specialists, MallWorx, a Primedia Unlimited company, to announce the arrival of the brand’s re-launched restaurant with tailored services at Maponya Mall, a centre that attracts 1.5 million shoppers each month.
“The mall advertising campaign is targeting residents within the Soweto area as well as shoppers who frequent Maponya Mall, to let them know that one of South Africa’s favourite brands has landed on their doorstep,” says Deshendri Smit, Executive: Sales & Marketing for MallWorx.
Utilising high impact package inventory including hanging banners and escalators, the mall campaign is positioned close to the Nando’s restaurant to ensure feet through the doors.
The campaign will run for a period of two and a half months within the mall.