Areas and Places

Gordon's Bay is increasing in popularity

According to the Rawson Property Group, Gordan’s Bay’s popularity has led to the establishment of a new Rawson Property office in the area.

One of the Rawson Property Group’s most successful franchises, at Strand, which has increased its monthly turnover year-on-year by 40% this year, is expanding its Gordon’s Bay operation by establishing a new office there and staffing it with no less than five agents.

“We have for some time been aware that Gordon’s Bay is increasing in popularity and our team operating from the Strand office has been achieving three to four sales per month here,” said Wouter Joubert, co-franchisee and manager for Rawson Strand.

“Our aim now is to increase this number and to grow our market share.”

Several indicators, said Joubert, have pointed to the fact that Gordon’s Bay is likely, this year, to become more popular with the buying public.

“Thus far,” said Joubert, “the vast majority of the enquiries have been for inexpensive units in the lower lying sections of Gordon’s Bay, away from the beach. Here, most of the stock is priced below R1,5 million, the average price of the homes we have sold is around R1 million or slightly less and some of the sectional title units can be bought for as little as R300,000 while some of the freestanding homes are available at R600,000.”

“During the course of the year we expect the more expensive homes, especially those on the west face of the mountain with views across False Bay, to become popular again.”

These homes, said Joubert, tend to be priced from R1,5 million to R6 million and he believes that they offer exceptional value for money: similar large residential properties on Cape Town’s Atlantic Seaboard would, he said, probably cost two to three times as much.

The new Rawson Property Group office opened on the 1st of December 2014 in a high profile position on the Marine Drive and further, more comprehensive announcements on the plan for this operation and its initial successes will be released later.