Trendy US youth fashion brand, Forever21, will open its first store on the African continent on Saturday 13 September 2014 in Hyprop’s leading super-regional mall, Canal Walk.
“There is significant demand for affordable, on trend fashion and we are pleased to introduce yet another Africa-first fashion debut. The opening of the Forever21 store will further entrench Canal Walk as the premier, quality fashion destination in the Western Cape,” says Hyprop CEO Pieter Prinsloo.
Headquartered in Los Angeles, Forever21 boasts over 600 stores worldwide including in the Americas, Asia and Europe.
The 1,300m2 Canal Walk store has a clean, modern feel and will include 70,000 items of women’s fashion with seasonal basics and active wear, the latest Forever21 denim and contemporary ranges, as well as a wide range of accessories, shoes and lingerie. Forever21 endeavours to inspire customers’ shopping experiences by providing a captivating and exciting store environment with never-ending flow of fun and on-trend fashion at great value.
Linda Chang, Forever21’s General Merchandise Manager says: “We strategically chose the vibrant and fashion forward city of Cape Town to launch in South Africa and are excited by its potential.”
Prinsloo concludes: “Establishing a relationship with leading international fashion brands such as Forever21 aligns with our strategy of driving a vibrant tenant mix and offering shoppers access to popular leading labels.”