Advice and Opinion

Absa and Property24 partner on a smartphone Homeowner App

Over the past few years, home buyers’ searching patterns have become more reliant on technology with a consistent increase in the use of smartphones or tablets to find suitable properties.

The majority of marketed homes are now listed online where buyers can learn everything about a house before they even set foot in it. When they pull up to the curb, they’ve likely already experienced a virtual tour or seen photos of all its features and just want to see if it’s as nice in real life as it looks online.

With the launch of the Absa Homeowner App, prospective home buyers can now conduct property searches, rate properties, calculate home loan repayment costs, moving costs and transfer duties using the App. The Absa Homeowner App can be downloaded onto iOS and Android smartphones as well as on iPads (selecting the “iPhone only” option in the App Store).

The App was customised in close collaboration with the award-winning Barclays digital development team and includes most of the latest functionality included in the Barclays UK App. “The Absa Homeowner App is a true example of the power of ‘One Barclays’ – customising global digital assets to benefit our retail customers in South Africa,” says Carel Grӧnum, Head of Absa Home Loans.

“According to the Mobility 2014 research study, the use of apps on smartphones has shot up from 24% in mid-2012 to 43% in late 2013.  In our sector, the app has become the single most significant tool driving real estate sales in South Africa. We view our Homeowner App as a great opportunity to make the lives of our customers easier as we strive to become the ‘Go-To’ bank and the destination of choice for all prospective home buyers.”

“Through our partnership with Property24, the largest property aggregator in the country, the Absa Homeowner App offers users access to the widest selection of available properties that’s for sale or available to rent in the market. Customers can search for their dream home from anywhere and it facilitates contact with an estate agent or the bank directly from mobile devices. Additionally, the App, with intuitive user interface,saves all properties that the user has viewed and added to their list of favourites. These saved properties can be accessed later without connecting to the internet,” says Carel.

“Home hunters will essentially create a unique profile which can be used to make a decision regarding a property to choose, and ultimately apply for finance from the bank with a single call. We wanted to the make this App as convenient and user-friendly as possible.”

JP Farinha, CEO of Property24, says, “The Absa Homeowner App was an excellent opportunity for both businesses to work together on a tool that will support Absa’s customers through the home buying process. Combining financial tools with mobile property search is yet another way that digital technology is making buying a new home more convenient for consumers. We believe this integrated App will add great value to consumers and we’re excited to be partnering with Absa on this exciting initiative.”

The Absa Homeowner App can be accessed by clicking on the links below:

Apple App Store link

Android link