The Daddy’s World Group which has been behind some game-changing hotel concepts and cash-saving daily deals, have turned their attention to supporting entrepreneurs through a collaborative approach to growing small businesses in Cape Town.In keeping with their design-led philosophy; new co-working space, Daddy.O, ticks all the boxes for freelancers, start-ups, consultants, organic teams, movers and shakers. Located in Woodstock’s iconic Old Biscuit Mill (also developed by the owners of Daddy’s World ), Daddy.O was given life by a collaborative design effort between leading Cape Town designers Tracy Lynch, Haldane Martin, Kim Stern and Marco Simal and is now a humming office hub with desks (as well as café tables and loungey chairs) and a boardroom to rent by the hour, day or month. A number of Cape Town companies (such as Virgin SA and Elle magazine) have dived in and used the Daddy.O boardroom for
their off-site creative strategy sessions already.
The simple but functional design approach is infused with school room references; from the green chalkboarded boardroom walls (which you can write on) to the co-space’s slogan Work Hard, Play Nice – not to mention the designer refresh on the old metal frame school desk.
Whilst all users get free local-roast coffee and a bundle of super-fast Wi-Fi; monthly Daddy.O members also gain a pack of value-adds, which include a yearly night at both Daddy Long Legs and Old Mac Daddy hotels, priority and discounts on events and a profile on the Daddy.O website. Users of Daddy.O can also work with crowdfunding partner Thundafund to generate capital for new products and ideas.
Says Daddy’s World co-founder, Jody Aufrichtig; “Business is our passion, as a group, we have taken lots of risks, tried some crazy new things and learnt some important lessons; the most important one being that entrepreneurs need a network of support. With Daddy.O, we are not only providing a physical space to work in, we are also creating a place to bounce ideas, develop good business relationships and tap into the Daddy knowledge-base. We want to build success – to fuel new businesses, create jobs and change our environment. We are very excited about sharing our advice and sharpening the talents of some brave new business leaders.” Aufrichtig continues; “For us, work should be fun; otherwise what’s the point in doing it?”