Sandton City is recognised as a first choice for international brands looking for a gateway to retail in Africa. The super-regional centre is pleased to announce that Amsterdam-based fashion brand, Scotch and Soda is the latest global store to choose Sandton City to launch its African growth trajectory.
The mid to high end brand, which opened its doors in January, offers a young, classic, fashion forward range of clothing and accessories. The Sandton City store joins nearly 100 official stores and stock in over 7000 other stores across Europe, Oceania, North America, Asia and the Middle East.
Julie Hillary, General Manager for Liberty Properties Sandton Region comments, ‘We are always excited to introduce top brands to the African market. Sandton City is committed to retaining its position as a leading lifestyle destination on the continent and the addition of Scotch and Soda presents yet another opportunity to differentiate the centre and offer our visitors more choice’.
Scotch and Soda in Sandton City is a flagship African store, presented as a luxury tent concept,currently one of only four of its kind world-wide. Customers can expect to find Maison Scotch (the women’s range); Scotch and Soda (the men’s range), the Amsterdam Blauw range and a fragrance range named Barfly.
Hillary says more and more international retailers are looking to Sandton City as a platform to eexpand their turnover and improve sales. ‘We will continue to seek out new, cutting edge brands that complement our retail mix and appeal to our cosmopolitan audience.’
The license for Scotch and Soda South Africa is held by The Infinite Sixty Group, which also holds the license for Superdry in South Africa.