As South Africa strives to transform into a low-carbon economy, it is essential to move towards sustainable green technologies and products. However, in light of the increased availability of these green products and technologies in SA, the emphasis is rapidly shifting to focus on how one differentiates one offering from another? How do you sift through the “green wash” or “green sheen”?
Renewing, Refreshing, Innovating
The exhibition component of the 6th annual Green Building Council SA Convention and Exhibition offers an unmatched venue for responsible businesses committed to sustainability to showcase their products, services and innovations to a network of industry professionals within the built environment. The platform affords professionals access to reliable and authentic ‘green’ products without having to muddle through the clutter of misleading sustainability claims. The showcase is also designed to facilitate discerning business to business opportunity, and stimulate the acceleration of the green economy.
Taking place at the Cape Town International Convention Centre from the 16th to the 18th of October 2013, this year this popular event, sponsored by Nedbank Corporate Property Finance – leaders in green building finance.
Delivering a receptive audience
As the world Green building Congress, comprising 92 global councils as the World Green Building Congress integrates with the local programme. This distinctive opportunity means that local businesses in the sustainability field can gain amplified exposure to the right global audience all under one roof. Opportunity also exists for global companies, who wish to gain a footprint into Africa, to use this as a springboard to test the appetite of the South African market and to capture the undivided attention of the key local decision makers in the built environment.
“With the green building movement increasingly gaining momentum, and the steady increase in the availability of products and services being marketed as “green”, it has become essential for professionals within the built environment to learn about, experience, and use authentic products and services that represent best practice in sustainability,” says Brian Wilkinson, CEO of the GBCSA.
Connecting minds and building value
As a value-add all exhibitors receive delegate passes to the Convention programme, with a line-up of some of the most acclaimed global thought leaders from the USA, Australia, Canada, Belgium and Africa. Exhibitors are also able to invite prospective clients to the opening cocktail function. Underpinned by the theme ‘Rewire’, this year’s revitalised exhibition has several new components that serve to increase the amount of exposure and product interaction for exhibitors. Amongst them is BrainWave – a brand new exhibition stage designed to add an energizing dimension and create a platform for the sharing of fresh and challenging ideas. Confirmed exhibitors are invited to apply to deliver short presentations or live demonstrations. This year, the exhibition is also open for day visitors at a reduced rate – enabling them to access the BrainWave programme, reap the benefits of the networking opportunities, and simultaneously increasing foot traffic to the exhibition.
“This conference is massive; it’s definitely the cornerstone of the sustainable built environment movement. We see the Green Building Council as core to Growthpoint’s Business”
This premier sustainability event is sponsored by Nedbank Corporate Property Finance.