The Plettenberg Hotel, part of The Collection by Liz McGrath, is contemplating a major restructure at the end of April due to the ever-increasing seasonality of Plett as destination for high-end leisure travellers.
The hotel will potentially close for the winter months and re-open sometime in the future under a new format and vision.
“In recent years it has become increasingly evident that luxury tourist travel to Plettenberg Bay is almost non-existent in the winter months, meaning it is no longer economically viable to operate at our level during this period.
“This trend is common in Europe, especially in the high-end luxury market and similar Relais & Chateaux member hotels in seasonal holiday destinations,” says The Collection by Liz McGrath CEO Tony Romer-Lee.
“The decision to possibly close for a portion of the year has not been taken lightly. We are in consultation with the staff and management and a final outcome will be decided at the end of April,” continues Romer-Lee.
“Our management team will reassess our guest experiences bearing in mind the new emerging markets, and the trends that are changing travel as we know it.”
The Plettenberg will use the period of closure as opportunity to do extensive maintenance on the property, including some soft refurbishing and the creation of inter-leading rooms for families which, over the last season, has evolved into an important market for the hotel both in the local and international markets.
“We are extremely confident that this way forward will allow us to consolidate and re-open stronger and better equipped to embrace the traveller of tomorrow. In the interim, we will be taking bookings until the end of April and provisional bookings for the summer months,” concludes Romer-Lee.