Decorex Cape Town kicks off later this month, marking 15 successful years of inspiring visitors as the finest décor, design and lifestyle exhibition in South Africa
Decorex Cape Town, the first exhibition to be staged at the CTICC, has positioned itself as the home of Cape Town décor design and with the World Design Capital 2014 aligning itself with the exhibition, 2013 is sure to be a success.
Carol Weaving, MD of Thebe Exhibitions and Projects Group that owns Decorex SA, says Decorex Cape Town is also looking towards future expansion with plans to grow alongside
the extended Cape Town International Convention Centre. “The CTICC extension should be completed in time for the 2016 show.
By that time, we would like to see more participation from buyers in Africa, who we have no doubt will be wanting to source local product. We are also in the final stages of an
international partnership which will add huge value to our portfolio of shows and will increase visitor attendance to our shows, especially from emerging markets.”
Weaving said that Decorex Cape Town was an important component of the Thebe portfolio because of the unique way of life that the Mother City represented. “Outdoor living, green
living, eco living are all the trends that one associates with the Cape. Many people have their holiday homes and second homes in the region so this dictates a different approach when it
comes to decorating. Theirs is a more cosmopolitan feel and we are proud to showcase the best of South African Design décor and design in this inspiring city.”
Decorex Cape Town was launched 15 years ago, following the success of Decorex Joburg and increasing demand from the décor industry to enter the sophisticated and vibrant Cape
Town market. Cape Town was fast becoming known as the Design Capital of South Africa so it was an obvious move.
“The secret to Decorex SA’s enduring success has been the re-invention, re-investment and re-engineering of our product offerings each year,” Carol Weaving added. “We set and stay
ahead of the trends as opposed to follow them. We have to think out of the box and have a unique approach to showcasing our special features for example and ultimately to ensure that we meet the demands of the buyers and sellers.”