Ennik Estates has capped a successful start-up year with an expansion programme that reinforces its position and growth as a boutique marketer of high-end real estate in Gauteng, says founder and CEO Ronald Ennik.
The company, an exclusive affiliate of the Christie’s International Real Estate group, has added greater diversity of expertise and depth of experience to its specialist consulting and marketing team.
“At the same time, we have relocated to new, and larger, premises in the Rosebank CBD, which is now the hub of our operations across the prime property areas of Sandton and Johannesburg,” says Ennik.
“The performance of Ennik Estates since its launch at the end of August last year has fully justified the distinctive business model on which the company was built: to be price band-focused, rather than area-focused.
“Our operating footprint is the top 20 per cent of Gauteng properties in the price band from R5-million upwards – a market sector which requires specialist experience and top-level marketing and negotiating skills,” says Ennik.
The latest appointments to the Ennik Estates team line up perfectly with those credentials, he adds.
• Vicky and Julia Torrente, a mother and daughter partnership of viewsite home specialists who, between them, have consulted on, and facilitated, the sale of virtually every home with a view in upmarket Linksfield Ridge.
“At Ennik Estates, they have broadened their operating horizons to include other top-range viewsite suburbs, such as, Houghton, Bedfordview, and some areas of Sandton – while retaining their dominance on Linksfield Ridge,” says Ronald.
• Lynne Baker, who has returned to her original market domain in Johannesburg’s northern suburbs (which included Westcliff, Saxonwold, Melrose and the “Parks”) – after an extended period of marketing prime coastal homes, farms and retirement villages in and around Knysna and Plettenburg Bay.
Lynne is a specialist in online marketing, and an expert in country-to-country and city-to-city corporate relocations.
• Denise Bruyns, a doyenne of luxury home marketing in the exclusive Sandton area, where she was at the forefront of bringing to the market blue-chip suburbs such as Morningside 40, Duxberry and River Club.
Most of the sales mandates Denise handles come by referral – off a network that has been painstakingly constructed over more than 30 years.
• Julie Gouws, an entrepreneur and former consultant in the corporate banking sector before moving into specialist world of high-end real estate.
“As a result of these And other appointments, we now operate off an even more solidly structured platform, from which we deliver highly personalised services to meet the specific needs of discerning buyers and sellers of luxury homes,” says Ronald.
His passion, flair and reputation for marketing blue chip properties has been built over more than 25 years – exclusively in the upmarket areas of Johannesburg and Sandton.
Collectively, the top team at Ennik Estates now embodies about 120 years of experience in the marketing of prime property.
Underpinning this depth of skill and experience is the Ennik Estates exclusive affiliation with Christie’s International Real Estate, the US$100-billion sales a year global luxury property arm of the world’s largest and oldest fine art auction house.
“The affiliation is tacit confirmation not only of Ennik Estates’s adherence to international best practice in real estate marketing, but also because our performance is measured against Christie’s worldwide standards,” Ronald concludes.